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Novelty Luxe Magazine > Blog  > MAISON GEORGES HOBEIKA SS24


Couture Spring 2024

This collection is a first for the Maison – inspired by and paying homage to the Arab world. It references the glamour and beauty of Middle Eastern women, the joyful and creative aspects of the region’s culture, and the sense of compassion and care displayed throughout the Orient. Elements of childhood nostalgia meld with the spirit of the 50s, 60s and 70s to echo the joie de vivre of the eras’ parties, while a sense of streamlined modernism brings a contemporary edge to the designs. Colourful silhouettes and playful details express the warmth of the Arab spirit, translating a feeling of hope and compassion. For Co-Creative Directors Georges and Jad Hobeika, this collection is a love letter to the women and the culture which nurtured them, and continue to influence them.

True to the carefree, glamorous attitude of Beirut in the 1960s, silhouettes are poised and elegant, the models impeccably coiffed, as if stepping out of the salon on their way to a party. This sense of fun and happiness is evident not only in a vibrant colour palette in shades of red, green, pink, purple and blue, but also in light-hearted inspirations from Arabian culture. The quintessential coffee cup, central to Lebanese social occasions, is reinvented as an earring, while the swirls of its grains – used to predict good fortune – are worked as prints and motifs across flawless column dresses. Tapestry and rugs are also a key feature, whether as dresses or skirts, they ingeniously wrap the models’ body. Also, fringed borders and intricate details reflect the oriental feel on shoes and bags. The spirit of the 1001 Nights is present in the shimmering motifs and translucent designs, with a coat as if crafted from glass, and magical tulle and mousseline gowns which appear to float, as if simply suspended on the body. Details from childhood memories – a treasured garden, a backgammon board – appear in the intricate embroideries which are a Maison GEORGES HOBEIKA trademark, alongside highly detailed thread work with a contrasting texture, replicating the tapestry and fringes of a rug: the house’s unique savoir-faire placed at the service of emotion.

Also, evident throughout the collection is the contrast between sensuality and modesty, as dresses twirl in an entrancing choreography inspired by Oriental dance. Curves are at once enhanced and revealed, yet hands remain covered throughout, with the gloves becoming a quintessential element, a dégradé beginning at the fingertips and gently shifting through the spectrum of colours. Ornate bags are worked to match the gloves, continuing the sense of playfulness and attention to detail evident in the whole collection.

Celebrating the joyful spirit and open mind of an entire region, Maison GEORGES HOBEIKA offers a timely reminder of its creative roots.