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Novelty Luxe Magazine > Blog  > World Fashion  > Jenny Packham
Octavia by Jenny Packham

Jenny Packham

Since introducing her first collection in 1988, UK designer Jenny Packham has been a force in the fashion world. Her gowns have graced red carpets the world over and she is particularly well-known for dressing the Duchess of Cambridge, both in evening and daytime attire, along with a long list of international celebrities. In 1998, she launched her bridal line, following several years later with bridal accessories and lingerie. Her bridal collections are characterized by form-hugging, sexy, ethereal designs with dazzling embellishment. Jenny Packham has flagship stores in London, Hong Kong, Paris and New York, and her designs are stocked by Harrod’s, Neiman Marcus, Saks Fifth Avenue and Bergdorf Goodman, among others.

After showing her collections in London and Milan for many years, Jenny Packham hit the runway for New York Fashion Week in 2011 and has been a mainstay of the event ever since. Her new collection of bridal wear incorporates rich textiles, and intricate boning, seaming, and embellishments with an eye for comfort and elegance that the modern bride will find irresistible. The collection includes floor length gowns with billowing skirts and sexy necklines, sleek silhouettes, and splashes of color. Brides can choose from sophisticated floral embellishment or walk the aisle with glamorous fabrics that catch the light. Shorter dresses in the line offer brides a playful yet elegant look for their special day.

This latest collection from Jenny Packham promises all the exquisite construction and details we’ve come to expect from this designer with enough variety and innovation to delight every modern bride.

“I know a bank where the wild thyme blows,
Where oxlips and the nodding violet grows,
Quite over-canopied with luscious woodbine,
With sweet musk-roses and with eglantine.”
A Midsummer Night’s Dream, William Shakespeare


Jenny Packham Head Office:
Studio A, Spectrum House,32-34 Gordon House Road, London


Jenny Packham 2016 Bridal Collection credits:
Production: Blaire McColl
Shoes: Christian Louboutin
Make Up: Talia Shobrook for Laura Mercier
Nails: Julie Kandalec for Essie
Hair: Kevin Ryan for UNITE
Flowers: Jane Packer